獸藥策劃感言

jinnyjinny

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<TD id=content9 vAlign=center><STRONG style="FONT-SIZE: 14px">獸藥策劃感言</STRONG></TD></TR>
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<DIV align=right><SPAN class=textbox-label>[ 2008-11-11 16:00:00 | By: <SPAN class=style3>獸藥新理念</SPAN> ]</SPAN></DIV></TD></TR></TBODY></TABLE>
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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%; TEXT-ALIGN: center" align=center><SPAN style="FONT-SIZE: 42pt; COLOR: #ff0000; LINE-HEIGHT: 150%; FONT-FAMILY: 方正魏碑簡(jiǎn)體; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體; mso-hansi-font-family: 宋體">獸藥策劃感言<SPAN lang=EN-US style="COLOR: #ff0000"><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><SPAN lang=EN-US style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 方正魏碑簡(jiǎn)體; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體; mso-hansi-font-family: 宋體"><SPAN style="mso-spacerun: yes">&nbsp;&nbsp;<SPAN style="COLOR: #000080">&nbsp; </SPAN></SPAN></SPAN><SPAN style="COLOR: #000080"><SPAN lang=EN-US style="FONT-SIZE: 14pt; COLOR: #000080; LINE-HEIGHT: 150%; FONT-FAMILY: 宋體; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">1</SPAN><SPAN style="FONT-SIZE: 14pt; COLOR: #000080; LINE-HEIGHT: 150%; FONT-FAMILY: 宋體; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">、<B style="mso-bidi-font-weight: normal">依菌制藥<SPAN lang=EN-US style="COLOR: #000080"><SPAN style="COLOR: #000080; mso-spacerun: yes">&nbsp;&nbsp; </SPAN></SPAN>針對(duì)具有實(shí)驗(yàn)室診斷能力的客戶群。</B><SPAN lang=EN-US style="COLOR: #000080"><o:p></o:p></SPAN></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 70pt; TEXT-INDENT: -70pt; LINE-HEIGHT: 150%; mso-char-indent-count: -5.0"><SPAN style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋體; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">定位分析：依菌制藥專業(yè)規(guī)范，但因市場(chǎng)存在獸藥原粉，國(guó)內(nèi)大企業(yè)先占位的強(qiáng)勢(shì)競(jìng)爭(zhēng)，市場(chǎng)推廣有一定的難度。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><SPAN lang=EN-US style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋體; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體"><SPAN style="mso-spacerun: yes">&nbsp;&nbsp;&nbsp;<SPAN style="COLOR: #000080"></SPAN></SPAN><SPAN style="COLOR: #000080">2</SPAN></SPAN><SPAN style="FONT-SIZE: 14pt; COLOR: #000080; LINE-HEIGHT: 150%; FONT-FAMILY: 宋體; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">、<B style="mso-bidi-font-weight: normal">依病制藥<SPAN lang=EN-US style="COLOR: #000080"><SPAN style="COLOR: #000080; mso-spacerun: yes">&nbsp;&nbsp; </SPAN></SPAN>針對(duì)具有一定獸醫(yī)水平的中小群體。</B><SPAN lang=EN-US style="COLOR: #000080"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 70pt; TEXT-INDENT: -70pt; LINE-HEIGHT: 150%; mso-char-indent-count: -5.0"><SPAN style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋體; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">定位分析：針對(duì)病打造藥品，方向明確，針對(duì)性強(qiáng)，但藥物涉及面縮小，在誤診的情況下，會(huì)影響到品牌聲譽(yù)。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><SPAN lang=EN-US style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋體; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體"><SPAN style="mso-spacerun: yes">&nbsp;&nbsp;&nbsp; </SPAN><SPAN style="COLOR: #000080">3</SPAN></SPAN><SPAN style="FONT-SIZE: 14pt; COLOR: #000080; LINE-HEIGHT: 150%; FONT-FAMILY: 宋體; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">、<B style="mso-bidi-font-weight: normal">依癥制藥<SPAN lang=EN-US style="COLOR: #000080"><SPAN style="COLOR: #000080; mso-spacerun: yes">&nbsp;&nbsp; </SPAN></SPAN>針對(duì)養(yǎng)殖觀念落后的廣大基層用戶。</B><SPAN lang=EN-US style="COLOR: #000080"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 70pt; TEXT-INDENT: -70pt; LINE-HEIGHT: 150%; mso-char-indent-count: -5.0"><SPAN style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋體; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">定位分析：打造傻瓜系列、怪病系列、癥候群系列、綜合征系列、組合套裝等，使用方便，但產(chǎn)品生命線較短。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 70pt; TEXT-INDENT: -70pt; LINE-HEIGHT: 150%; mso-char-indent-count: -5.0"><SPAN lang=EN-US style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋體; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體"><SPAN style="mso-spacerun: yes">&nbsp;&nbsp;&nbsp;&nbsp;<SPAN style="COLOR: #ff0000"></SPAN></SPAN></SPAN><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 14pt; COLOR: #ff0000; LINE-HEIGHT: 150%; FONT-FAMILY: 宋體; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">結(jié)論：將后兩種定位方式巧妙結(jié)合比較迎合市場(chǎng)。<SPAN lang=EN-US style="COLOR: #ff0000"><o:p></o:p></SPAN></SPAN></B></P></SPAN></TD></TR></TBODY></TABLE>

jinmingbi6

樓主這是嘛意思。看不懂。